About Globe Trekker

Globe Trekker (formerly Lonely Planet TV) was an award-winning adventure travel TV show produced by Pilot Film & TV Productions. Established in 1989, Pilot Productions produces and distributes travel, history, extreme sport, world cuisine and factual entertainment.  Its flagship Globe Trekker series has broadcast to 30M+ viewers across 50 countries world wide and won 50+ international awards.

My role: Head of Digital

Key Deliverables:

• ·Lead company digital strategy for its adventure travel, history, and world cuisine TV series.

• Manage contracts and relationships with digital agencies 3rd party vendors: online ad agencies, web TV platforms.

• Deliver monthly traffic and revenue reports for websites, web TV, webstore, and social media channels YouTube, Facebook, Twitter.

• Manage paid search, PPC, display ads (Google Ads, Yahoo! Search Marketing).

• Content management of consumer-facing website, and web TV platform. Source, copy write, and commission website and TV show content (travel blogs, webisodes, synopses).

Achievements:

• Launch of Pilot’s first-ever web TV channel with 90% digitisation of its content portfolio

• Established new digital revenue streams by brokering content distribution agreements with major travel portals, web TV platforms and mobile providers.

• Built GlobeTrekker social media presence from zero to 42,000+ in 2.5 years.

• Re-design and launch of webstore, increasing finished goods revenues by 10%.