About National Deaf Children's Society (NDCS)

NDCS is the leading charity dedicated to creating a world without barriers for deaf children and young people.

 Its aim is to remove the barriers to the achievement of deaf children and young people by:

  • Empowering deaf children, young people and their families to determine what happens in their lives and the shape the services they receive.

  • Increasing awareness of the support deaf children and young people need to achieve and challenging social attitudes which prevent them achieving.

  • Influencing and challenging key decision makers to make deaf children and young people a political priority.

My role:  Digital Content Manager

Key deliverables

  • Design Digital Content Strategy to guide substance, structure, workflow, and governance of content management.

  • Deliver content audit and migration plans for NDCS’ website rebuild, merging 4 sites comprising 2,500+ pages, 2 blogs, fundraising platform, online store, CRM database, and online community.

  • Establish and implement agile methodology for managing digital content throughout the organisation, working closely with Communications,Fundraising, Information, IT, Policy & Campaigns, and "3 Nations" teams in Birmingham, Glasgow, Belfast and Cardiff.

  • Ensure content targeted to organisational goals, user wants and needs, and brand, and tone of voice.

  • Work with digital agency, internal stakeholders, and end-users to define and develop information architecture, via user research and card sorting (online and offline).

  • Use analysis and audience insights to inform content marketing, optimisation and delivery across the organisation.

  • Manage complex matrix of content owners, producers, subject matter experts and content designers – working with them to produce compelling and user-focused content to inform, empower and engage target audience.

  • Line management responsibility for Senior Digital Content Officer.

  • Teach "Master Classes" in Writing for Web, On-Page Optimisation, User Journeys, and Content Marketing.

  • Build content toolkits, templates and digital wiki to guide and support content producers.